Why email list cleaning is important for email marketing?
A properly managed email marketing campaign can help maintain relationships with existing customers to inculcate brand consciousness.
It also has the potential to convert a prospect into a paying customer. Both of which will boost the company’s reputation and revenue.
Therefore, a key factor to a successful email marketing campaign is the cleaning of the email address list used for the campaign.
What is email cleaning list?
The email list cleaning is the most effective way to keep your database healthy and free of unwanted contacts that can taint the reputation of your IP, plus damage the relationship with who is really interested in getting content for your company.
As people are constantly moving, emails sometimes get lost or forgotten. This happens, for example, when your contact gets a new job, change the provider or simply decide to create a new email. Below, check out a few more reasons:
- Nonexistent emails (permanent error or hard bounce);
- Emails registered in the wrong way during an exchange of cards at events or through registration forms;
- Old emails (if your database was created long time ago);
- Contacts that unsubscribed or reported you as spam.
If your list is not updated and you keep sending emails to these nonexistent addresses, your business can be reported as spam by not ensuring the quality of contacts. Even if the message is relevant to other recipients, it will end up in spam filters.
Why is email list cleaning important?
A properly managed email marketing campaign can help maintain relationships with existing customers to inculcate brand consciousness.
It also has the potential to convert a prospect into a paying customer. Both of which will boost the company’s reputation and revenue.
Therefore, a key factor to a successful email marketing campaign is the cleaning of the email address list used for the campaign.
Reduce bounce rate
Obviously, the most important thing when sending emails is to make sure the emails don’t bounce. A high bounce rate will get your organisation flagged in various spam blacklists. When that happens, emails that normally will be delivered to your recipients will be blocked, rendering your email marketing campaign pointless.
Maintain reputation & relationships
People come and go in any organisation. When you maintain an up-to-date email list, you can be sure you are reaching the right person in charge. This ensures you are able to communicate effectively to build brand awareness for your products and services.
Increase conversion rate
When you clear out inactive or invalid emails from your email list, you can put more energy and focus into converting valid prospects into paying customers. Instead of spamming thousands of emails which may bounce back, you just concentrate on marketing your products and services to those who matter.
Less cost of sending emails
Sending emails costs time and money. With a cleaned email list, you only deal with a smaller list but with a higher chance to reach your targeted audience.
How to do email list cleaning?
IF you google around a bit you will find many companies that does Email Validation. As an Email Marketing Expert I have experienced many applications for email validation.
But I was looking for more better accuracy rate with cheapest cost among all finally I found the one who is providing industrial solution to many other companies that are reselling it by using their API.
If you are looking for an affordable solution then you should take a look of Host & Soft. They are the best Email List Cleaning, Email Verification & Email Validation Service provider.
Make regular email list cleaning a vital part of any email marketing campaigns. And make the most of your campaigns. Cheers.